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Etsy and Pagan Businesses

While this may seem like an odd thing to Blog about here.. we do still maintain a presence on Etsy..I also act as the Speciality Admin for PBN in regards to Etsy stuffs… this is what I jusr recently posted about..

So the storm hit.. Etsy started enforcing their rules about selling intangible items such as spells and haunted / possessed / enchanted jewelry and such..this of course led to a blow up with some folks taking to social media saying Etsy is shutting down all the Metaphysical shops and will no longer allow pagan wares to be sold, this is simply not true! Etsy has had a long standing rule regarding what is allowed to be sold and what is not allowed to be sold. Your own author here has run afoul of the rules a few times even due to certain herbs I use in various incense blends..I deal with it and move on.

Here is the posting information from Etsy:
We want to assure you that this policy applies equally to all intangible services (whether spiritual services or any other types of intangible services). We respect and value the metaphysical community of Etsy, who come from a wide variety of cultural and religious backgrounds. Please keep in mind that other types of metaphysical goods that meet our handmade and services policies are welcome in our marketplace.
Here’s an outline of the related policies:

The listings must be for tangible items (e.g., handcrafted items, digital designs, vintage goods). Metaphysical services, such as spells and healings, are not allowed on Etsy.

To qualify for sale, psychic and tarot readings must be sold in the form of a digital file or a physical document. Both the listings’ titles and descriptions need to state the format in which the reading will be sent (e.g., PDF).

Listings are not allowed to promise or suggest that the items or readings will effect a physical change (e.g., weight loss) or any other outcome (e.g., love, revenge).

In short you can not sell anything that suggests a non tangible and scientifically unprovable result…

Regarding services:
Any metaphysical service that promises or suggests it will effect a physical change (e.g., weight loss) or other outcome (e.g., love, revenge) is not allowed, even if it delivers a tangible item.

Here is the FTC (Federal Trade Commission):
Federal Trade Commission Truth in Advertising Law:

When consumers see or hear an advertisement, whether it’s on the Internet, radio or television, or anywhere else, federal law says that ad must be truthful, not misleading, and, when appropriate, backed by scientific evidence. The Federal Trade Commission enforces these truth-in-advertising laws, and it applies the same standards no matter where an ad appears – in newspapers and magazines, online, in the mail, or on billboards or buses. The FTC looks especially closely at advertising claims that can affect consumers’ health or their pocketbooks – claims about food, over-the-counter drugs, dietary supplements, alcohol, and tobacco and on conduct related to high-tech products and the Internet, such as the dissemination of spyware.

Its pretty simple really you can not sell a spell that says do this and you will get a million dollars ..or wear this and you’ll attract a soulmate. That is not only illegal in the eyes of the Federal Government, but also unethical. As a Pagan and a Shaman I would never guarantee that anything I sell will affect a change… could it? Sure. Will it every time? Nope. Magick is about intent…something that’s hard to explain to “muggles” .. I always compare it to prayers from the Christian perspective.. your sending out energy as an intent, the physical manifestation of which is a result, heres an example: I do a spell to increase business and suddenly I get 20 the result due to the Gods working on my behalf or is it my energy going into marketing and finding good products? Something to think about when you list your items… remember we are the representation of Pagans, Wiccans, Heathens, Shamans, and the like on Etsy and elsewhere let us show the world what we are.. we are not scammers trying to make a buck off some person who has lost a loved one or is in a bad place. We are selling ourselves and our beliefs as much as an item…I’ve encountered people before who have wandered into a Spirit Show or Pride Day and have no clue about Paganism..I’ve taken the time to talk with them and listen and answer their questions to the best of my abilities. Sometimes its led to a sale and other times it hasn’t but the end result is simple I helped someone that had questions and was seeking knowledge .. let us strive to do that more and really understand ourselves and our Religion..


Co-owner of Phoenix Rising Apothecary